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Videos
Creative planet
Creativity is the very essence of marketing, the fuel for strong brands, and a spirit that propels business as whole. Itâs potent stuff. But what we have known as creativity in the advertising industry is changing fast. We need to reconsider not...
Catalogue: Latin America 2014: Accelerating Growth
Author: Orlando Hooper-Greenhill
June 15, 2014
Videos
Kids of today and tomorrow (Spanish)
Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Jo McIlvenna, Carlos Garcia
June 15, 2014
Videos
Dancing 'til we drop: global ageing but not as we know it
In 2012, we teamed up to develop, operationalise and successfully test a new de?nition of age, âPerceived Ageâ. We showed age perception to be more predictive of consumer behaviour (specifically the programmes we chose to watch/listen to)...
Catalogue: Congress 2014: What Inspires?
Authors: Kevin Cowan, Lisa Edgar, David Bunker
June 15, 2014
Videos
Executing B2B research in "breakthrough" countries
A practical tour of recruitment approaches, data sources availability, interviewing traditions and much more that add knowledge to global researchers.
Catalogue: B2B Forum 2014: Leading-Edge Research For B2B Marketing Excellence
Authors: Tatiana Barakshina, Erdogan Gundogdu, Ruth Stanat
Company: Bazis
June 15, 2014
Videos
Newsflash: reaching Asia's high income earners
This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
June 15, 2014
Research papers
Newsflash: reaching Asia's high income earners
This is a global research focusing on mobile news consumption amongst affluent/B2B news consumers. The content can be tailor made to focus on Asia (we survey 3 Asian countries: Singapore, Australia and India) and provide comparision points to global...
Catalogue: Asia Pacific 2014: Celebrating Asian Creativity
Authors: Sally Wu, Rob Valsler
Company: KANTAR TNS Malaysia
May 13, 2014
Research papers
Kids of today and tomorrow
Research shapes our brands, inspires our content and helps us communicate with our audiences. Nickelodeon has undertaken the most detailed, far-reaching analysis to date of 9-14 year olds. Given the geographic scope of the study, we provide in-depth...
Catalogue: Latin America 2014: Accelerating Growth
Authors: Carlos Garcia, Jo McIlvenna
April 4, 2014
Research papers
Old meets new
Markets are becoming global and there is a need to develop products that easily convey information across cultures. By combining techniques from different fields (psychology, marketing, neuroscience and behaviour science) it is possible to develop a...
Catalogue: Congress 2013: Think Big
Authors: Alejandro Salgado-Montejo, Carlos Velasco, Sebastián Olier, Milena Sabogal, Charles Spence
September 26, 2013
Research papers
